Reverse channel letters are often used by clients who want to portray a prestigous or luxurious image. L.A. Art Exchange is an art dealer, and it made sense for them to choose a more prestigious sign such as reverse channel letters as opposed to a neon sign. The type of sign you have says a lot about your business. Our team at Fine Signs of LA is ready to assist you in making the perfect sign for your business. Call (310)-425-3382 for your free quote today.